Privacy Policy – Go To Marrakesh
Last updated: June18, 2026
Welcome to Gotomarrakesh.com (“Go To Marrakesh,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal data you share with us when you visit our website, book a tour, request a quote, or subscribe to our newsletter. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have regarding your personal data.
By using Gotomarrakesh.com, you agree to the collection and use of information in accordance with this policy.
1. Who We Are
Gotomarrakesh.com is a travel website specializing in Marrakesh and Morocco tours, excursions, and travel experiences. We are the data controller responsible for your personal data collected through this website.
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
- Email: contact@gotomarrakesh.com
- Phone: +212 617 369 020
2. Information We Collect
We collect the following types of information depending on how you interact with our site:
Information you provide directly:
- Name, email address, and phone number when you fill out a contact form, booking request, or quote request
- Travel details such as preferred dates, number of travelers, and tour preferences
- Payment and billing information when you book a tour or service (processed securely through our payment provider)
- Email address when you subscribe to our newsletter
- Any messages, questions, or special requests you send us directly
Information collected automatically:
- IP address, browser type, device type, and operating system
- Pages visited, time spent on the site, and referring website
- Approximate location based on IP address
- Cookies and similar tracking technologies (see Section 5 below)
We use Google Analytics to understand how visitors use our site, which involves the automatic collection of the data listed above through cookies and similar technologies.
3. How We Use Your Information
We use the personal data we collect for the following purposes:
- To process and confirm your tour bookings and travel requests
- To respond to inquiries sent through our contact form or by email/phone
- To send booking confirmations, itineraries, and customer service communications
- To send newsletters and promotional content, if you have opted in
- To process payments securely for booked services
- To improve our website’s content, design, and user experience using analytics data
- To detect and prevent fraud, abuse, or technical issues
- To comply with legal obligations, such as tax and accounting requirements
We do not sell your personal data to third parties.
4. Legal Basis for Processing (For Visitors in the EU/UK)
If you are located in the European Economic Area or the United Kingdom, we process your personal data based on one or more of the following legal grounds under the GDPR:
- Consent – for newsletter subscriptions and non-essential cookies
- Contract – to process your booking and deliver the travel services you requested
- Legitimate interest – to improve our website and respond to inquiries
- Legal obligation – to comply with applicable tax, accounting, or regulatory requirements
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic.
- Essential cookies – necessary for the website to function properly (e.g., remembering form data during a session)
- Analytics cookies – Google Analytics cookies that help us understand visitor behavior, such as which pages are most viewed and how users navigate the site
You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect certain features of the website. For more information on how Google uses data collected through Google Analytics, please visit Google’s Privacy & Terms page.
6. How We Share Your Information
We only share your personal data with third parties in the following circumstances:
- Service providers – payment processors, booking software, hosting providers, and email service providers who help us operate the website and deliver our services, bound by confidentiality obligations
- Local partners and guides – tour guides, drivers, and accommodation partners in Morocco who need limited information (such as your name and travel dates) to fulfill your booking
- Legal compliance – if required by law, court order, or government request
- Business transfers – in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction
We never share or sell your contact details for third-party marketing purposes without your explicit consent.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including:
- Booking and travel-related data: retained for the duration of accounting and legal requirements (typically up to 5–10 years depending on applicable tax law)
- Newsletter subscriber data: retained until you unsubscribe
- Contact form inquiries: retained for a reasonable period to handle follow-up questions, then securely deleted
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access – request a copy of the personal data we hold about you
- Correction – request correction of inaccurate or incomplete data
- Deletion – request deletion of your personal data, subject to legal retention obligations
- Restriction – request that we limit how we use your data
- Objection – object to processing based on legitimate interest, including direct marketing
- Data portability – request your data in a structured, commonly used format
- Withdraw consent – unsubscribe from our newsletter at any time using the link in any email, or by contacting us directly
To exercise any of these rights, contact us at contact@gotomarrakesh.com. We will respond to your request within the timeframe required by applicable law.
If you are in the EU/UK and believe we have not addressed your concern adequately, you have the right to lodge a complaint with your local data protection authority.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Payment transactions are processed through secure, encrypted connections via trusted third-party payment providers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. International Data Transfers
As our business operates in Morocco and may serve customers worldwide, your personal data may be transferred to and processed in countries outside your country of residence, including Morocco. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy wherever it is processed.
11. Children’s Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
12. Third-Party Links
Our website may contain links to third-party websites, such as social media pages or partner booking platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Go To Marrakesh
Email: contact@gotomarrakesh.com
Phone: +212 617 369 020
Website: gotomarrakesh.com